I help B2B CEOs and marketing leaders build trust-first marketing—and coach their teams to lead it well.
You’ve invested in marketing—people, programs, platforms. But you’re still not getting the results you expected.
Maybe the sales team is still asking for better leads. Maybe your content isn’t landing with decision-makers. Or maybe your marketing is active—ads, events, campaigns—but still not building the kind of trust that draws prospects in, ready to buy.
That’s the gap I help you close.
What I Do
I work with B2B tech and professional services companies that sell complex solutions through long sales cycles. I help CEOs and marketing leaders build trust-first marketing—programs and content that align with how your buyers make decisions, and show a clear connection to revenue.
Whether you're a founder-led company building marketing from scratch or a mature marketing team ready to scale thought leadership, I help you:
Attract and convert more of the right customers
Create expert-driven content that supports your sales cycle
Build marketing programs that fuel the pipeline and support retention
Strengthen the confidence, clarity, and impact of your marketing team
Strategy. Thought leadership. Coaching that builds confident, effective marketers.
Where Coaching Comes In
I don’t just build the strategy and deliverables—I help your people rise to meet the moment.
I offer executive coaching to marketers and marketing-adjacent leaders because I’ve lived their challenges:
Navigating the pressure to prove ROI without always having control
Trying to lead cross-functional initiatives without positional authority
Balancing creativity with business accountability
Evolving from doer to leader, often without a roadmap
My coaching is designed to help marketing professionals become more effective, visible, and resilient in fast-moving businesses. It’s where personal growth meets business impact—because when your people grow, so does your brand.
Why Work With Me
I bring two decades of experience as a marketing leader, coach, and entrepreneur. I’m also the founder and CEO of Fractional Conference, a national gathering for independent executives shaping the future of work.
I’ve built trusted brands, content engines, and communities from the ground up—using strategic clarity, human connection, and unforgettable experiences. I understand how to create marketing that earns belief and builds growth—and how to develop the people who lead it.
When you work with me, you get more than a plan. You get a partner who will help you lead with confidence, connect with the right customers, and build a brand people remember.
Contact
Ready to build marketing that works—and a team who can lead it?
Let’s talk about what’s possible for your business. Whether you need a strategic partner to build your marketing engine or a coach to help your team lead with clarity and confidence, I’d love to hear what you’re working on. Drop me a note or give me a call.
➤ LOCATION
St. Paul, Minnesota
☎ CONTACT
katie.walter@trellis.live
(612)810-7203