Launch Day

Launching Trellis is pretty exciting for me. If you're reading this in early 2019, when I'm posting it, you probably already know me and may have a sense for my style and for how I like to work. I don't know that I ever ticked the box on "entrepreneurial" or "goes-it-alone." 

When I left Thomson Reuters last fall, my corporate home for 16 years, I realized I wanted to try some new things. I thought a lot about the metaphor: I wanted to … yoga communicate? Root to rise? Talk dog? Build message platforms with four legs? Help businesses grow like yeast in bread?

The metaphorical source I kept coming back to was my garden. Organizations are planting seeds in rich soil.  I hope over time to provide lots of great communications structures to help those ideas - and organizations - flourish. There is your gardening metaphor.

I aim for work that allows me to understand an organization, its goals and its audience (customers or employees, mostly) at a deep level and develop a communications strategy that helps move that audience to engage more deeply and be more firmly connected to the brand or organization. 

I've included a photo of my own literal trellis as it looks today. In the summer, it supports a clematis that is so vibrant we're considering adding a second structure for support. Today, though, the clematis is dormant, and the whole garden is covered in snow. I love looking at it and knowing what it can become. I love looking at my clients and seeing ways to support their growth. And I'm excited to look at my own business taking root, knowing that I'm starting small, under three feet of snow, but ready to flourish and grow. (I'm planning to be a perennial. Maybe an evergreen. And totally immune to seasonality.)